Friday, January 27, 2023
Physicians - maximum of 0.25 AMA PRA Category 1 Credit(s)™
ABIM Diplomates - maximum of 0.25 ABIM MOC points
This article is intended for physicians who may use social media and/or be social influencers.
The goal of this activity is to describe why being a physician social media influencer can be ethically problematic as well as other challenges involved in physician use of social media, according to an American College of Physicians (ACP) ethics case history and commentary.
Upon completion of this activity, participants will be able to:
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The case and commentary were developed by the American College of Physicians.
Medscape, LLC designates this enduring material for a maximum of 0.25
AMA PRA Category 1 Credit(s)™
. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Successful completion of this CME activity, which includes participation in the evaluation component, enables the participant to earn up to 0.25 MOC points in the American Board of Internal Medicine's (ABIM) Maintenance of Certification (MOC) program. Participants will earn MOC points equivalent to the amount of CME credits claimed for the activity. It is the CME activity provider's responsibility to submit participant completion information to ACCME for the purpose of granting ABIM MOC credit.
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There are no fees for participating in or receiving credit for this online educational activity. For information on applicability
and acceptance of continuing education credit for this activity, please consult your professional licensing board.
This activity is designed to be completed within the time designated on the title page; physicians should claim only those
credits that reflect the time actually spent in the activity. To successfully earn credit, participants must complete the
activity online during the valid credit period that is noted on the title page. To receive AMA PRA Category 1 Credit™, you must receive a minimum score of 75% on the post-test.
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Credits will be tallied in your CME/CE Tracker and archived for 6 years; at any point within this time period you can print
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*The credit that you receive is based on your user profile.
CME / ABIM MOC Released: 12/18/2020; Reviewed and Renewed: 12/9/2022
Valid for credit through: 12/9/2023
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Alice Jones is an internal medicine intern starting at Smith Hospital. At orientation, she meets Brad Green, a second-year resident. In conversation, he mentions how he follows physicians on Instagram who offer advice about residency, discuss anonymous cases on the wards, and post how-to videos for performing hospital procedures (such as peripheral IVs and thoracenteses). He also mentions that he posts frequently on Instagram and invites Dr Jones to follow his account.
Finding his account online, she notices that he has more than 40,000 followers on Instagram. His name on the account is listed as "Brad, MD," and his Instagram handle is @dr_brad. His recent posts include the birth of a child and family trips to a nearby big city, but Dr Brad also promotes products for businesses through posts that often include anecdotes about his time in residency, with photos of him at Smith Hospital. One series of posts, for example, highlight a local gym that gives him a free membership. Other posts feature him recommending a company's weight loss product and offer a 20% promotional discount for its products. Each company pays Dr Brad according to the number of his followers.
Dr Jones enjoys some of Brad's posts but feels uneasy, especially about those in which he promotes products. She later finds similar posts by another resident physician. She wonders if these accounts violate any ethical principles or professional boundaries and what she should do about her concerns.
;)
